SEO definition marketing
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SEO definition marketing: SEO definition marketing is the Post We Talk About Digital Marketing and SEO How to do Earn With Digital Marketing What is Digital Marketing and how do you do it so in this article Everything about Digital Marketing is the Best Niche for All of you and You Earn Money Through Digital Marketing Different Things to Marketing SEO Marketing Also you Learn Content Marketing How so Start a Digital marketing Because You Start a Digital Marketing for You Self Business Or Freelancing Types of Digital Marketing You Must have a Website to Explore your Business or Your Freelancing Service. gurujionlinestudy.com Provide a Best Article and Notes for You Can Learn These Article and Earn Money Through Digital Marketing In 2022 Need Those Skills Improve Your life Advantages of Digital Marketing Examples of Digital Marketing, Public Speaking, Video Editing Those Skills Change your life in 2022 :
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Digital Marketing
Digital Marketing is the art of the internet In This 21st Century All the work Online Like mobile Phones Internet and computers Good Niche to all of Us especially the Young Generation So you Start Digital Marketing.
First, you Need and Very Must Website so What Is website is like an advertisement for your business in the online world and then you start your online business but the website is much for you to read more.
Buy Domain and Hosting for Your Website so the Blue host and Godaddy is These Two very good services but I Suggest you, Blue host, is Best So First You Buy a domain and Hosting maybe around 4500 price you use the best Domain and Hosting then you start your website
4 Things about marketing
Marketing
Digital
Traditional Marketing
Digital Marketing
SEO ( Search engine Optimization )
SMM ( Social Media Marketing )
Email Marketing
Content Marketing
Video Marketing
Display Marketing
Content creation
Pisces for Status Does your Target Audience Designer.
2. Which of the Pisces Do They Have Now ( It Maybe Now )
3. Which of the Pisces are the Missing.
4. Which of the Pisces how would their life change if they manage to achieve these levels of status.
Tools to Content Marketing
Portent Content idea Generator
Hubs or headline Gene
Grammarly Chrome Extension
Prewriting aid Chrome Extension
Hub spot Buyer Persona creator
Canva Integrator
Anchor. FM
Final cut Pro
Adobe Premiere
Adobe Photoshop
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SEM ( Introduction to Search Engine Marketing )
1 It is the disciple that Explores Different strategies in order to help you get be the positioning in the search engine and promote your business only.
2. It is defined as a series of Actions that are aimed at increasing the visibility of a website in the search engine through both paid are free processes.
3. SEM requires comprehension Strategies that will include the goals as well as planned actions that should be conducted for the purpose of achieving those goals
SEM terminology
SEM/Search engine Marketing represents a part of internet marketing in which users search engine result pages to promote a website using both organic and paid reach.
SED / Search engine optimization is a process of improving the visibility of a website in the search engine result pages through organic search.
PPC / Cost per click pay per click is the part of paid reach in the search engine marketing where you need to pay each time someone clicks on your ad.
CPC/ Cost per click is the amount of money you pay for one click on you all which is specified in the advertising campaign settings.
CPM / Cost per Mile represents the cost per thousands of impressions it is one of the advertising payment plants where you pay the prices per thousands of views.
Search Query or Keyword Query / It is the world or pares that the users type into the search engines in order to find more information about that specific topic.
SERP / Search Engine Result Page is the list of results displayed by the search engine as the response to the search query
ROI / return on investment is a Ratio used to help Calculated profitably Rory compares investment and results in order to determine benefits from the marketing campaign.
Conversion usually moves to convert a website visitors to questions but occasionally websites may use matrix other than sales as conversion such as sign up for a newsletter visiting a certain page etc.
The landing page also called the lead capture page is a page that papers after users has clicked on the link displayed in the search engine page regardless of that being an organic listing of paired
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Understanding Search Engines
1 Search Engine is a Program that Searches the Specific Item in its Own Database in order to present the Results that Match the Query the User is Interested in
2. Search Engines use Their Own Algorithm To Find the Results that Match The Query Inside heir own database.
3. Some of the different factors taken into account when determining the list of most relevant results are.
Domain-Level Factor
Page-level Factor
Site Level Factor
Backlink Factors
User Integration
Brand signals
Webspam Factor
Special Google Algorithm
SEO
On-page SEO: On-page is the type of SEO activity that can be conducted on your own website lances the name on-page or on-site SEO.
On-Page Optimization Consists of the Optimization Of different Elements of a Website Which all are the factors that Influence Ranking.
Of Page SEO: Of page SEO Refers to the External Elements that Influence the Optimization of the Website and thus they Offer Ranking
The two Most Important Matrices are
Entanglements where search engines measure the time users spend on a website.
Links where the main presumption is that people would only link to quality content
Popularity is primarily calculated through links where search engines uses the link patterns to determine the popularity of a website.
Besides popularity search engines conduct link analysis to delete spam and separate it from authority links.
Google Keyword Research
Toe learn what people are already searching for and then create content for then
Tools for keyword research
Ubersuggest
Semrush
Ahrefs
Keyword Everywhere
Words term Keyword Tool
Word tracker Keyword Recorded Tool
Choose a keyword with low competition SEO Difficulty and high search volume.
Link Building
Link building is the practice of building are be hyperlinks also known as backlinks to a website with the goal of improbity search engine visibility.
Using the page rank algorithm Google not only just looks at the content of the also tat homes many people linked to the page.
The Google Penguin update new focuses on link quality as well along with the life quality.
What makes a good or bad link.
Common link building methods
Content Marketing
Visual Assists
List Posts
Original Research and date in-depth ultimate guides
Building tools
Emails outreach
Broken link Building
Guest Blogging
Resource page link Building
Tools to Help You With SEO
Google Search Console
Bing webmaster tools
Google trends
Answer the public
LSI graph
Google Analytics
Google page speed Insights
GT Matrix
Introduction to Social Media Marketing ( SMM )
Marketing as often described as a way o communication between a business and potential customers for the purpose of presenting and promoting the values of certain products of services.
The Appearance of Social Media has Changed the way People interact and Communicate the way they Exchange ideas and Search for information.
Social media is a new mediator between businesses that want to promote their product and between consumers who use social media to learn more about a particular product.
Just like any other marketing discipline requires planning content creation disruption and analysis of quantities and quantization while adhering to the guidelines of the respective platform.
Promotion using media ( SMM )
Drive traffic to your website and blogs
Increase engagement
Built trust
Promote product service
Information about products
Customer recommendation
Can happen overview
Promote Others
Share recommendations
Post reviews
Collaborate on a prefect promotion third par product
How to promote using social media
Has tags
Images
Quotes
Video
Status
Updates
Events
Lives
Two ways to social media marketing
Free SMO Social Media Optimization the profiles pages Groups for SMO
| Free | Paid |
| Cover Photo | Text and URL are the cover Photo |
| Profile Photo | Professional |
| Branding Content | |
| Post Regularly | |
| Interact | |
| Share | |
| Respond | |
| Keep up with Current Trends |
SEO definition marketing
Paid SMM ( Social Media Marketing )
Advertising = Based on Different business Objectives
- Brand Awareness
- Consideration
- Conversions
Different Social media Platforms
Collaborative Projects = Online magazines, Questions and Answer Plate forms like Quora, Reddit, etc
Blog and Microblogs = Twitter, Tumles Long Free Blogs
Content Communities = Youtube
Social Networking websites = Facebook, Linkedin, Instagram, Pinterest
Virtual Game Worlds = Adding Social Media Share Buttons on Your Website Adding Social Media Share Buttons On your Websites
Content Types of Different Social Media Platforms
Written Posts, Blogs Guides = Demonstrate your Knowledge Which helps Build your credibility and reputation Best Platform LinkedIn, Face book and Twitter
EBooks
Longer and more detailed than blog posts which help show your industry Experience.
Less competition as very few Businesses put Effort to Create eBooks.
Best Platform LinkedIn Face book and Twitter
Links to External Content
Best Platform: LinkedIn Facebook and Twitter.
Images
Increase Engagement
Mare Digestible
Best Platform Instagram Pinterest Snap chat
Videos
More Engaging than pictures
Can Drive traffic to the web and increase Sales
Can Help With SEO
Best Platform: YouTube Instagram
Infographics
1 visible to support Explanation of Statistics and other Written concepts
2. Impactful for converting compels ideas
3. the best Plate from Interest, Facebook, and Linkedin
SEO definition marketing
Announcement
Get the word out about new product events live streets etc
Hel build Hype and alert People about wild Happening With Your Business as an Audience Lover Having the Insides Scoop of their Favorite Brands
Best Platform Face book, Instagram, Twitter, LinkedIn, Pinterest
Contests
Endings and fun people like to win Best Platform Face book Instagram
Content For Specialty Occasions
Holding Traditional
best Plateform All
Memes and Gifs
Fun and Engaging
Best Platform Face book Instagram Twitter
Quotes
External Positive
Motivation
Best Platform, Facebook, Instagram
Tools to Help You With Social Media Marketing
Planning = Google Sheet Excel Trends
Content Creating = Canva
Content Distribution
Introduction to Email Marketing
1 Email marketing System Is the Strategic Use of Gmail to promote Your Business or Products
2. When someone Signs up through a form on your website to get an email from you become your lead prospection customer
3. Email Marketing is the heart and soul of any online Business
Some Email Marketing Stats
1 93% of B2B Marketers use Emails to Distribution content.
2. 83% of B2B Companies we New Latest Per of their content Marketing Progress.
3. 40 % of B2B Marketing of Email Newsletter are most (Critical to their Content Marketing Success.
4. 40% Percent of Millennials Prefer Communication for Businesses to Come via Emails.
5. 73 % of Millennials Prefer Communication for Business.
6. 99% of Consumer Check their Email Every day.
7. 75% of Marketers say Email is their Biggest Source of Roi.
SEO definition marketing
Benefits of Email Marketing
1 Less you Engage with your Audience a much deeper level compared to social media.
2. Provides you the Medium to Nature Your Audience Through You Business Consumer for You.
3. Allow you to Deliver Customized Value Packed Communication to the Right Audience at the Right tie and deepen on the website are in your customer journey.
4. Allows you to run your Business on Automatic for Well Coming leads generation Sales Followings up With then.
5. It allows you to own the traffic.
Types of Emails
Promotional Emails =
Email Newsletters
Update Emails
Event Invitations Emails
Content Announcements Emails
Survey Emails
Tutorials and Tips Emails
Customers Stories
Brand Stories
Transaction Emails =
Welcome Emails
Confirmation Emails
Cost Abandonment Emails
Tanks you Emails
Nature Sequences Based on used Behavior Re-Engagement Emails
SEO definition marketing
Things to Keep in Mind While Creating Emails
1 Subjects Line
2. Preheated Previewed Text
3. Body Copy
Spam Filters and Laws Related to Email Marketing =
1 CAN-SPAM Act in the US
2. CASL Laws in Canada
3. GDP
What do you need for a company
1 Ensure you have permission to email the permission on your list
2. Do Not Misleading Header Information
3. Include your Address.
4. Include the Unsubscribe link and honors Opt-out Requests Promptly
5. Do not use Deceptive subject lines
6. Identify the message as an ad
7. Avoid using SPAM, Words, like Money FREE, etc.
Email Derivability
Sender Reputation
Understanding SPAM.
Maintain List Hygiene.
Tools to Get Started With Email Marketing
Mail chimp
Sending Blue
Male
Weber Get Response Content
Convert kit
Active Campaign
Important Email marketing Matrices
Open Rate = An Open Rate is the percentage of those who opened your email.
A number of emails = Number of delivered emails 100.
Click thousand Rate ( CTR ) = A Click Through Rate ( RTC ) Represents the number of people Who Clicked on one or Several Links in Your email the meteoric is the fire and the most important on the track.
Total Click or Unique Clicks = Number of delivered emails * 100
Bounce Rate = A bounce rate represents the number of emails that could not be successfully delivered due to a temporary Problem ( Soft Bounce ) or a permanent Delivery Failure ( hard Bounce )
Unsubscribe Rate = Unsubscribe Rate Show the number of users who subscribe to your mailing list because they no longer wish to receive email updates.
Number of Those who unsubscribe * Total number of subscribing * 100
SEO definition marketing
Email Marketing and Marketing automation
Why email marketing automation
1 It Saves time
2. It Keeps you Organized
3. It Improves the Relationship Between you and the Subscriber
Triggers
Triggers allow you to record user behavior and then can activate the automated campaigns that you have already set in the palace for your leads to resign at different stages of y our sales funnel
Examples of Triggers
Subscribe to a list Fill up a form unsubscribe from a list tag is added tag is removed open read an email.
Click the link in an email
Introduction to web analytics.
1 This is one of the main reasons why digital marketing grew exponentially over the last two decades
2. As a general term, web analytics means the analysis of the relationship between a website and the users of that website
3. web any tics is the activity that will provide information about different aspects of a website as well as help you answer some of the questions related to the traffic and overall performance
4. Few indicators or signals of a website that are meaningful and significant for web analytics
5. The essence of Web analytics: helping a website to meet the demands of users and the objectives set forth by the site owner.
1 What is the gross quantity of visitors on a website or traffic quantum
2. What is the number of unique visitors or visitors what are new
3. The route involved in bringing different categories of traffic to the website.Eg how many arrive through search engine results and how many get to the website through online marketing?
4. What terms are trending on the search facility on the website what are users searching for and in what quantity
5. What category of users searches for particular keywords or search terms?
6. What is the average, minimum, and maximum time being spent on the website by users?
7. How many users are going beyond the main page to deeper links /
8. What are the links attracting the most second clicks beyond the homepage /
9. What is the bounce rate? how many users arrive at the home page and leave the Website?
SEO definition marketing
Basic of Web Analytics
To make We Analytics work for you and your website you will need dot set the foundation straight
1 Define SMART Goals ( Short Term a long Term )
2. Identify Performance Indicators
3. Segment Data
Define SMART Goals ( Short Term a long Term )
Specific = What do you Want to do?
Measurable = How will you Know When your Reach it.
Achievable = It Is in your power of accomplishing the Goal.
Realistic = Can you be Realistic?
Time-Bound = When Exactly do you know what to accomplish
Identify Key Performance Indicators KPI
These are Essential for Direction Otherwise Web Analytics is of no Help.
Segment Data
1 Acquisition = acquisition include Everything that you do to Attract Visitors to the Website.
2 . Behavior = Includes all the activities performed on the website. It takes into account click download browsing and viewing links and pages via the website.
3. Outcomes = Data includes valuable results that a business wants sits visitors to field it takes into account action like subversives to the news later and other services by the business.
How Web Analytics can help your business gross
1 Help you understand the audience
2. Pinpoints the Straights and weaknesses of our website.
Helps you Understand the audience
How many visitors visit the website every day
where do they find the website
Do they use organic or paid source
Do these visitors take actions
How much time do they append on the website
which pages do they stay the most
Do they use keywords or are they refereed?
SEO definition marketing
Pinpoints the strength and weaknesses of your website
Is your website an attractive organ
Which pages are the most and least visited?
Is the website early to navigate?
Are your pages indexed by the Google Search Console
Are the entry and exit pages Turing’s?
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Put Ideas and Actions into the presentation
What can be done to increase conversion
Which Website refers the most traffic to our pages
Which parts of the websites are not delivering or expected
Is there room for improvement on your website
The five waves of web analytics
Who = the who is web analytics will tell you about the visitors to your website or pages.
What = this category tells you what the customers did on the website.
Where = the where element tells you from which source the visitor
Why = information about why the visor on your website that drew them to your EG was a keep
When = When tells you at what time no visitor arrive
Google Analytics set up with Website
Apply for Google absences to monetize your website and earn money through Absence
